Best Search Engine Optimization Starter Guide
HERE’S THE One Factor THAT FORCES GOOGLE TO Give you Top PRIORITY AND BYPASS YOUR COPETITORS:
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Search engine optimization--the canny use of keywords and other techniques designed to shoot a website to the top of a search--is the make-or-break factor for numerous new companies.
It is also the web's unfolding, and unregulated, frontier. There are countless Seo strategists, consultants and self-professed experts who will claim they can beam your site up into Google's leading 10 search results--for a price, of course. Consultants generally charge upward of $200 an hour, and most will pressure you to sign a contract that keeps them on retainer for months--at prices as steep as $12,000 a month. Unscrupulous Search engine optimization firms not only make promises they cannot maintain, the worst of them also use shady practices that may produce no traffic, deliver the wrong traffic or even get you banned from planet Google.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") also. Advertising with Google won't have any impact on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it expenses absolutely nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central weblog, and our discussion forum can provide you with a great deal of info about how to optimize your site for organic search. Many of these totally free sources, as well as information on paid search, could be found on Google Webmaster Central.
Before beginning your search for an Seo, it's a great idea to turn out to be an educated consumer and get familiar with how search engines work. We recommend starting here:
Google Webmaster Guidelines
Google 101: How Google crawls, indexes and serves the internet.
If you are thinking about hiring an Seo, the earlier the better. An excellent time to hire is when you're considering a website redesign, or preparing to launch a new site. That way, you and your Search engine optimization can ensure that your website is created to be search engine-friendly from the bottom up. However, a good Search engine optimization can also assist improve an existing site.
Some useful questions to ask an Seo include:
Can you show me examples of your previous work and share some good results stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any on-line advertising services or advice to complement your organic search company?
What type of results do you expect to see, and in what timeframe? How do you measure your good results?
What's your experience in my industry?
What's your encounter in my country/city?
What's your encounter developing international sites?
What are your most important Search engine optimization techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
Whilst SEOs can offer clients with valuable services, some unethical SEOs have given the industry a black eye via their overly aggressive marketing efforts and their attempts to manipulate search engine outcomes in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
Be wary of Seo firms and internet consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:
"Dear google.com,
I visited your website and noticed that you aren't listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to assist transfer funds from deposed dictators.
Nobody can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you are able to do this your self at no cost whatsoever.
Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if some thing is unclear. If an Seo creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site might be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you employ, so it's best to be sure you realize exactly how they intend to "help" you. If an Search engine optimization has FTP access to your server, they should be willing to explain all the modifications they are generating to your site.
You should by no means need to link to an Seo.
Avoid SEOs that talk concerning the power of "free-for- all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't impact your ranking within the outcomes of the major search engines -- at least, not in a way you'd likely consider to be positive.
Choose wisely.
While you think about whether to go with an Seo, you may wish to do some study on the industry. Google is one method to do that, of course. You might also seek out a few of the cautionary tales that have appeared within the press, including this article on one particularly aggressive Seo:
http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html∞. Whilst Google does not comment on specific businesses, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
Make sure to understand where the cash goes.
While Google never sells better ranking in our search results, a number of other search engines combine pay-per-click or pay-for- inclusion outcomes with their normal web search results. Some SEOs will promise to rank you highly in search engines, but location you in the advertising section rather than in the search outcomes. A few SEOs will even change their bid costs in real time to create the illusion that they "control" other search engines and can location themselves within the slot of their option. This scam doesn't function with Google simply because our advertising is clearly labeled and separated from our search results, but be sure to ask any Search engine optimization you're thinking about which fees go toward permanent inclusion and which apply toward temporary advertising.
What are probably the most typical abuses a website owner is most likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by utilizing deceptive redirects. These shadow domains frequently will probably be owned by the Search engine optimization who claims to be working on a client's behalf. Nevertheless, if the relationship sours, the Search engine optimization may point the domain to a different site, or even to a competitor's domain. If that occurs, the client has paid to develop a competing site owned entirely by the Seo.
An additional illicit practice is to place "doorway" pages loaded with key phrases on the client's site somewhere. The Search engine optimization promises this will make the page more relevant for much more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other customers as well. Such doorway pages drain away the link popularity of a site and route it to the Seo and its other clients, which may include sites with unsavory or illegal content.
There are a couple of warning signs that you may be dealing with a rogue Seo. It is far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the Search engine optimization:
owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords within the address bar
does not distinguish between actual search results and ads that appear on search results pages
guarantees ranking, but only on obscure, lengthy keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from "fake" search engines, spyware, or scumware
has had domains removed from Google's index or is not itself listed in Google
If you feel that you were deceived by an Search engine optimization in some way, you may wish to report it.
In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices.
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